Trinity Relationship Management helped an educational institution boost student engagement through a Marketing Cloud-powered drip campaign. By integrating SMS outreach with Salesforce’s campaign features, TRM enabled automated, personalized messaging that guided prospective students through the enrollment process, improving response rates and streamlining lead nurturing.

SMS-Enabled Enrollment Campaigns & student Application Journey

  • Limited engagement with prospective students during the enrollment process.

  • Manual outreach efforts that were time-consuming and inconsistent.

  • Difficulty tracking campaign performance and follow-up actions.

CHALLENGES

SOLUTION

  • Implemented Marketing Cloud Account Engagement to deliver automated SMS drip campaigns.

  • Integrated MOGLI SMS with Salesforce Marketing Cloud Account Engagement

  • Created detailed customer journeys in Marketing Cloud integrated with Salesforce for seamless tracking and journey-driven engagement.

  • Personalized messaging tailored to prospective student needs and timelines.

  • Created Automation to Manage Contact Limits in Marketing Cloud Account Engagment

RESULTS

  • Improved response rates from prospective students.

  • Streamlined lead nurturing process.

  • Increased overall enrollment engagement and efficiency.

  • Improved Journey and Account Engagement Management for Internal Teams.

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